"Atlassian is one company that has thrived without having a sales team"
I did a quick LinkedIn search for Atlassian. I found the following people at Attlasian:
- Chris Short, Sales Operation Analyst: https://au.linkedin.com/in/shortchris
- Paul Vu, Deal Desk/Sales Ops: https://www.linkedin.com/in/paul-vu-35b5075
- Ghazwan Khair, Sales Engineer: https://www.linkedin.com/in/ghazwan-khairi-47400a3
- Tim Granshaw: Director Of Sales Optimization and Experimentation: https://www.linkedin.com/in/tim-granshaw-a1a650
Also, in Atlassian's Contact Us page, it clearly says:
Need to get in touch with someone from our product or sales team
So I'm not entirely sure what you mean when you say Atlassian doesn't have a sales team!
Maybe you outsource sales, maybe you only sell through channel, but at the end of the day, we all want to sell an extra one more widget. Think about some of the defining tech companies - Google, Microsoft, Facebook, Intel... you name it, there is a beefy sales department at each one of them!