Entrepreneurship · Events

Is it worth it to exhibit at a TechCrunch Disrupt?

Maria Garnier Operations Coordinator en Socialatom Group

Last updated on April 18th, 2017

The ballyhooed TechCrunch Disrupt is this week. When I went to its site, I saw that it costs around $2,000 to exhibit/attend. Let’s say you can afford the $2,000 because you can take it out of your marketing budget. Is it worth it to reallocate that money and exhibit at a major tech conference like Disrupt? What are some of the benefits? Will the ROI be higher than traditional channels?


April 18th, 2017

In my experience exhibiting at conferences are not useful unless I have several meetings already scheduled and even then only if i have something to show of interest. Otherwise you end up spending a lot of money with no real plan on how to make it back.


April 20th, 2017


I don't have direct experience with TechCrunch Disrupt but, echoing what Johnathan Lightfoot said, trade shows are generally useful if you have done a lot of pre-planning with scheduling meetings.

One approach we've tried in the past is the so-called LobbyCon approach. Worked sometimes, and failed other times, but it didn't costs us hard cash to try.

Good luck,