Has anyone in the FD community had any experience with launching a new website by invitation-only?
I would love to hear your experience, good and bad, especially how you designed and implemented the invite. I've read a lot about the benefits and drawbacks, but I'd like to hear from someone who actually did it (and wasn't google+, pinterest, fb, etc.). What challenges did you see? What advice do you have for someone who might want to try it for beta? Thanks! L.
I did so for Mobtest. Invite request form on homepage, and only companies I sent an invite were allowed into the system. Mobtest is b2b, important to know
It worked great. I got to work hands on with these companies, and learned a lot that way. Not scalable, but that doesn't matter in the initial phase. Make sure you have a solid feedback mechanism.
For b2c the mechanics might be different. Beta launches are tricky, in that you might get 50 % that will open your invite email, and another 50 % that will open your app and actually try it. Then the number of ppl that will give feedback wil be even smaller. Have some incentive for them to give you feedback, or keep really well track of who installed your app, and send them a reminder email in 1 or 2 days.