Angel investing · Angel investor

Investors: What is the most effective cold email you have ever received?

Harpreet Singh Senior QA Engineer (Freelancer)

February 3rd, 2017

Would like to know from startup investors, or perhaps from other founders with some info, what has been the most effective cold email ever received from an entrepreneur that they have never met before.

This could help many of us in understanding what is the best approach when trying to initiate a conversation with an angel investor or institutional investor during the process of raising a round of financing.

Thanks for the help!

Kurt Horn Mentor, Coach, Entrepreneur

February 4th, 2017

The best cold email is the one that's never sent. Honestly. Talk to your friends and family and associates. Tell them what you're up to. Ask if they know of anyone who might be interested in investing. Have them refer you. Start creating conversations and experiences around your product and company. Then the introductions to investors will be natural for you and for them.

Tim Berthold Keep it simple. Grow wisely.

Last updated on February 8th, 2017

I concur with Kurt's recommendation. However, if you must, here's an unedited, unrefined pass at one:

Hi _______ ,

I noticed you are / have / do _________ (interesting fact about the person, ideally some common ground or similar investments they've made).

I also ___________ (explain mutual common ground / one-sentence synopsis of your company).

- or -

______ (person we mutually know) recommended we connect about _________

I realize you have many demands on your time and simply wanted to know if you would be interesting in checking out our pitch deck.

It's 10 slides long and you'll be able to get the gist in just a few minutes. Would you be interested in taking a look?

If this doesn't sound interesting, then no reply is needed, we all get so many emails these days so I completely understand if it isn't a fit.



P.S. something interesting here, like if you have other investors onboard or a feature to press, etc. (the P.S. always gets read)