Email Marketing · Email campaigns

How to promote landing page

Ayush Mayank Founder

August 18th, 2018

Hello everybody I have developed my website's landing page. I want to know how to draft my first message to promote my landing page and also what are the some best methods to promote a landing page to collect email ids.

Here's the url my website's landing page.

Please check it out and suggest any feedback

Thank you.

Safwan Khan Founder of Startupily | App & Website Dev | Write for Influencive ,Besomebody, Thrive Global

August 22nd, 2018

you need to learn content marketing. keep tweaking your content around and analyze what works and what doesnt.

For my blog startupily my email capture initially said "Sign up and get free business tips and resources " I got about 2-3 sign ups per day.

I understood content marketing and changed the text to "We’ll send you useful business tips & resources to help grow your business just cause you’re awesome" and sign ups increased to 9-12 sign ups per day now.

Shawn Lehner A business minded technologist looking to help get great ideas off the ground

Last updated on August 20th, 2018

Great job getting the landing page up! I think the name is pretty awesome as well.

My first recommendations would be to optimize your messaging on your landing page. I think it does a decent job explaining what you do, but I would try to capture your value in a single sentence. Right now, the first thing I read when landing on the page is "Learn. Hustle. Grow." ... While this is catchy, it doesn't really add any value to your message. Maybe replace this with a single sentence telling them what your service is going to do for them. This could be as simple as "Learn the secrets applied by seasoned entrepreneurs to create successful startups".

Once you have your value message locked down, start thinking about a budget for driving traffic to your site. If you have a decent budget, you can jump into paid marketing, although I would strongly advise educating yourself before hand so you understand which keywords are going to give you the most bang for your buck.

If you don't have a budget yet for advertising, consider some guerrilla marketing. Look for message boards or other communities which focus on entrepreneurship and find non-intrusive ways to advertise your service there. Maybe just ask for feedback from the community as a way to get the link out there (Just like you did here :))

Paul Garcia marketing exec & business advisor

November 1st, 2018

Well, aside from critiquing the landing page as likely very ineffective at getting visitors to perform an action, my recommendation would be to spend some time as Safwan said, learning about content marketing. The landing page as it is does not communicate clearly, and it's very clunky to use.

My practical suggestion is to take the Inbound certification course from HubSpot. In 1-2 days you will learn a strong process for how content marketing can be utilized to build a customer base, whether or not you ever plan to use HubSpot. It will help you structure the information you use in the next draft of your landing page to be more effective in generating the kind of interest you're hoping to.