App Marketing · Apps

How to make your product successful without investors?

Beli Founder @atm hero, @swappmemories. Freelancer Project Management.

Last updated on June 28th, 2018

I’m project manager in software development and have built already several apps and websites.
In building products , develop and finish them i’m really good because i love to do so. As i’m not a marketing person, my ideas always get stuck after i have finished them. I tried already to get some friends on boat, but usually after some weeks they are not interested anymore.

My learning is, i can’t ever be successful if i don’t find someone who has the same passion for new ideas.

My Ideas are Projects with a small budget, no investors. Because of this i can’t spend a lot of money.

My Question is: How can i make my Products successful without a huge budget? Do i have to find a co-founder? Or just a freelancer who does marketing for it? How can i find a person who loves doing ideas without having a budget of investors?

One of my products is for example: It’s a nice app available in app store, but no one cares about because i don’t do any marketing.

Thanks for your help


Anton T Product Manager

November 1st, 2017

You need to get out of your comfort zone. There are 3 options:

1) You stop telling "I'm not a marketing person" and learn how to do it (not a rocket science, especially in case of zero budget)

2) You learn how to inspire and drive people so your friends will continue working with you instead of leaving

3) You start saving money and cut costs of your living so you'll be able to afford some good freelancer (starting at 20$/hour)

Sorry, no magic pill.

Dan Kennedy Business, Energy, and Intellectual Property Attorney

November 28th, 2017

As an attorney, with a number of start-up clients, and as someone who sit in hours of pitches and events weekly. I can tell you the (very, very unsurprising) source of income that almost nobody talks about anymore is income from getting PAID for what you do. Also known as clients. Most people come up with an idea, realize some huge market (like everybody in a particular industry in the US or Europe, or even the world sometimes) and then skips the thousands of steps in between.

My recommendation for everybody in your shoes is to quit finding mass marketers or cheap online campaigns are start selling to ONE PERSON. Get one person to pay you money for what you offer.

If you can do that, even once, then you now have a business and not merely an idea.

Google's definition of a Product is "an article or substance that is manufactured or refined for sale."

The most overlooked and operative word is "sale."

Good salespeople and marketers aren't interested in helping you sell something that doesn't have a tract record of being sold. Why should they, when they have plenty of opportunities to sell for someone else who has already made sales.

krystal liu App store optimization expert

Last updated on November 28th, 2018

If you want your app know by more people and downloaded by more people, you must do app marketing to promote it. Or even if you create a great app, nobody will know it. Good app marketing can help increase the exposure of your app and increase app downloads. So I will share some app marketing methods here. You can do it as reference. These are useful app marketing methods.

Using an eye catching app icon - With over 1.6 million apps in the Google Play Store and 1.5 million in the App Store, there’s a lot of noise in any category you choose you have your app in. Due to that noise, many people choose to take interest in apps, only when the app icon entices them.

Create a demo video - Videos are an easy way for you to showcase everything your well-built app has to offer. Create a simple 30 second video to tell people what is your app and how it can provide. And keep in mind that your demo video is not meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly. Once you are finishing creating your demo video, be sure to leverage your social media and other platforms to promote your app. Your demo video can be included in your blog post, Instagram, and Youtube channels.

Get as much as app installs for your app - Large amount app installs not only can help boost app store rankings, but also can make app rank higher in the search result. Data show that over 70% people download an app through searching in the app store. If your app have a large amounts installs, your app will come in the top few in the search result. You can ask your friends, classmates and families help, let them download your app. The most effective way get app installs is to buy app installs from reliable company, which can provide high quality services from real users, they install your app and play it.

Get more 5 star app reviews - App reviews and ratings play an essential part in app promotion, which can affect your app installs and ranking in App Store. Thus, to promote an iOS app, getting more app high-quality 5 star reviews are necessary for app developers. You can ask your friends and relatives’ help, exchange reviews in some related forums or incentivize users to give positive reviews and high ratings. But the most effective way is to buy app reviews and ratings from a reliable company which can provide real users’ reviews.

Feature your app in an official blog - You can do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app. When writing the blog post solely about the app, write a complete story about your app and let your audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding.

Published in different app stores - Do not rely only on Google Play and App Store, there are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.

Make full use of your social network - Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Sending the message once is good, but sending it multiple times over a month or two is even better. The typical Facebook page post reaches 16% of the page’s fan base. Now if you were to take the same message, re-write it 4 or 5 times and send it out once a week for 5 weeks, you’re theoretically reaching 80% of your Facebook page audience.

Above are some methods which can help your app get more app downloads and known by more people. Hope it is useful for you. Thanks for your reading.

Kranthi calm and creative

November 1st, 2017

Hello Beli,

I'm sure you're very good ideator and very good in building products... But before working on any of your Idea, you should've validated your Idea. If your product / app sitting idly in app store or play store that means people not facing such problems. As an Ideator, You should ask yourself these questions before spending your valuable time on building products.

1. What kind of problem I'm solving

2. How many users are facing the issue and love the solution for their problem.

3. If so, How much they'll pay for the solution

4. What's the targeted geo and Can I go for the expansion

5. Now comes the funding, as you don't want to go with the external funding, How do you arrange your marketing budget

6. and Finally, ROI and Scalability.

If you have answers for all the above queries or open to discuss, I'm sure you'll find the right co-founder for your products. There are so many platforms which lets you connect with the right persons.

Also, for organic app downloads / registrations on App store / Play store, you should optimize your app as per the guidelines (ASO). As a digital marketing strategist, I can help you if you want.

Drop me a message and I will be happy to assist you.

Good Luck,


John F Seek Marketing and Tech partners to help disrupt beer

November 6th, 2017

I think you answered it yourself - you're "not a marketing person" so you need to partner up with a marketing person. This is someone who would get excited about testing out your ideas in wireframe form with potential users WAY upfront before you put a lot of effort into the project. Otherwise you make the mistake of making yourself a "focus group of one" who always thinks you have great ideas! Go test several of your ideas with real, potential end users and you'll start to get a feel where your efforts will be best spent. Good luck!

Kaila Luttrell Marketing & Operations Consulting

November 6th, 2017

Marketing is very very simple when you break it down, and there is no rule that it has to be expensive. It's really just letting people know you have a solution to their problem at a time and place that it matters to them.

Some questions to help define your marketing efforts:

  • Whose problem are you solving?
  • Where are they encountering this problem?
  • When are they encountering it?
  • What is your solution?
  • How can you make your solution available when and where the problem is being encountered or considered?

The more specific you can be in your answers for different scenarios, the better you can define your marketing efforts.

You will likely have several different answers to each of questions, and the answers will help you think of ideas for getting your solution in front of the problem at the right time and place.

Testing in marketing is important as well. Even if you think something is doing pretty well, you can always collect feedback and test to see if an improved version would do even better.

I find challenging myself to do "10 ideas for..." lists very helpful for these kinds of things. Even if 9 of the answers are crap, 1 is often decent.

In fact, if you want to do your own marketing without spending a ton of money and want ideas, feel free to private message me your target people, place, and time, and I will send you 10 ideas. I enjoy the creative challenge.

All the best to you!

Joel Williams Entrepreneur at EZBadge

October 31st, 2017

You are falling for the oldest trap in hi-tech - a product in search of a market. Rarely works. Seems like you are doing it backwards. Particularly in the web/app world, it is best to be market driven. Do the market research up front to identify a viable (e.g. profitable) product, and fine tune as you develop.

Either get out of your development comfort zone and become a marketer or find a marketing partner who shares your dreams and is equally inspired.

Marketing is not a task you can outsource, particularly on a small budget. (Maybe some sub-tasks within marketing can be outsourced.)

To underscore, marketing really is important. If you look at the budgets of most successful companies, a lot less is spent on R&D than marketing and sales. It is hard for developers to understand, but there really is value in marketing, so you know what product to develop. Sitting in your house hacking out code you like just won't cut it.

While big budgets certainly help, in todays world, you can do an awful lot of good market research for free. As you know ideas are a "dime a dozen", working them into a profitable business takes creativity, persistence , experience, and most of all: hard work. Product development is just one smaller part of it.

Chaitanya Srinevas Marketing and Corporate Relations manager Kuruksastra, SASTRA University, India

November 4th, 2017

If you are an app developer you can always reach out to beta testers at google play. Just forward the link to any of the developers at google. You can easily get their contacts on google.

If they like your app they'll rate it and promote it themselves.

Beli Founder @atm hero, @swappmemories. Freelancer Project Management.

November 24th, 2017

Hey Guys

Thank you so much for your answers, you motivated me to go further. I already started with marketing activities like first Blogpost (5 Must-have traveller apps) or gathering all forum question about ATM fees to answer there. Furthermore plenty of SEO optimisations.



Steve Owens

October 31st, 2017

It takes a lot more than investors to be successful. The key is to bring together a team. I would not worry at all about building the product - worry about finding a team. I know it sounds so simple - but it is really hard to do. However, there are people out there looking for you, so stay positive.