Marketing · Marketing agencies

How to find a word-of-mouth marketing agency that likes startups?

Jason Diceman Inventor of Feedback Frames. Social entrepreneur.

February 13th, 2019

I'm looking for a marketing agency or consultant that specializes in sincere customer sharing stories, word-of-mouth marketing. But most are focused on social media advertising, or paid influencers. And not too many agencies are interest in little startup budgets of under $10,000.


Any suggestions who or where to look? Specifically targeting Canada and USA.


I note I have been scouring Clutch.co but not much luck so far.


FYI here is my Request for Expression of Interest: Marketing Plan & Implementation for Feedback Frames



Any advice would be most welcome.


thanks


-Jason Diceman

Rob Mitchell Independent Software Contractor

February 13th, 2019

Hey Jason,


Wow, how ironic. I used to work for an awesome small company in Boston that literally wrote the book on word of mouth marketing but it closed down a year or so ago. I was the engineer for their tech stack and while they tried to target larger campaigns (mostly for CPG customers) I managed to convince sr mgmt to focus on SMB and more direct, online sales and so I wrote software features for pretty much what you're looking to do. It was a nice engineering success but their sales and marketing folks could get it lifted quickly enough and then ... buh-bye.


Not sure who else is out there these days. Probably the closest in terms of some kind of online marketing automation might be Eloqua, HubSpot, Marketo, pardot (salesforce), and probably others ... depends on your needs.


I read over your FYI - cool stuff. DM me for more ideas.


-Rob



lisa CJ Data Driven Managerial Professional---Marketing Analytics, Strategy, Digital

February 13th, 2019

Hi Jason, Hope you are well. I would be willing to speak with you. My expertise is in digital + marketing in particular online. Let me know if that would interest you. Have a good day.

Lisa Cutter Marketing Maven

February 14th, 2019

Hey Jason, just wrote you back a little earlier this morning in PM.


I agree with you completely on developing an organic approach to marketing. There are times when certain businesses can benefit from the tactics you mentioned, but it's not for everyone. Sounds like you haven't been listened to.


You can check out an agency that does exactly what you're looking for. Vertical Insight at www.verticalinsight.net.

DG Founder & CEO

February 17th, 2019

How you looking into contacting an independent PR professional ? agencies or business that are on clutch will not work effectively with in your budgets and value your business. Its best to look at independent professionals. Or even look at hiring a paid intern.

Steve Owens

February 13th, 2019

What makes you believe this would be the correct go to market strategy?

Jason Diceman Inventor of Feedback Frames. Social entrepreneur.

February 14th, 2019

@Steve Owens because I'm already getting results from inspired customers doing word-of-mouth without any prompts, support or incentives, and thus I want give this a turbo charger.

Thomas Fraser Entrepreneur

Last updated on February 17th, 2019

Jason you're asking the wrong questions here. You want to artificially generate something that's created organically. That's not how effective PR/Marketing works.


Edward Bernays, the Godfather of PR put forward the concept that if you sell pianos, don't try to sell pianos. Have a pianist perform a demo on the piano and promote that event. Nobody can resist free piano lessons, but you have to buy a piano from XYZ. People come for the music, are interested by the prospect, the salesman pitches the story, and the customer takes action. The moral being, sell the music and people buy the pianos.


I'm presuming you're trying to promote "feedback frames". I don't want to cross the line of being offensive but I want to give you some honest answers here. Please stop reading if you don't want the truth.


5 seconds looking at your company website tells me you don't know how to sell your product. What is a Feedback Frame for? "The perfect group decision making tool" tells me nothing. You literally have 5 seconds to not just pique, but intrigue and marvel someone to keep their attention. So you've lost 90% of your search traffic. I actually spent some time looking at your site, and I still can't tell you what a Feedback Frame is actually for and I read your entire website. Without using my imagination, I don't know what this is for. So I definitely don't know how it helps me. That USP "the perfect group decision making tool" is like saying iPhone "the perfect electronic device". It means nothing to anyone. What problem do you solve? How does your product help me like nothing else can? Go sit in the bathtub, and relax. Stay there until something hits you.


Past that, I'm looking at the actual sales system. Lets say I want two or three, you offer 15. Also, you're charging in Canadian on top of making me buy 15? WTF? The US Dollar is the international standard. You always give USD prices. Setup IP filtering to a Canadian website for Canadian customers.


I look at your blog and my brain started to spasm. Hit up amazon, buy a few blogging books. Literally consume all the vast free knowledge on websites like ahrefs. While your at it, pick up a book called "Propaganda" by Edward Bernays.


Remember, the most important question is why. Everything you think, say, and do needs to be hammered with why until you can't find another why question. That's when you've properly planned something from finish to start.