A big thank you to everyone! Your replies are very valuable and helpful. After your thoughts I'm moving more to the decision that franchising is not such a good idea in my case.
@Ankkit O Aggarwal:
You are right, my investment would be big and ROI smaller in case of a franchise. There are pros of such approach, but I think I'd rather risk and bet on a strong plan. Thanks for your advice!
@Cheryl Lynne Galler:
Sounds interesting! Can you tell me where online can I see that class? I tried to search for it, but I only found something about medical innovations which I guess is not what you had in mind.
: I do have certain tools, contacts and approaches that a franchisee can use and that makes his/her work easier. But I would have to invest a lot of time to prepare it in a way that it's clear and easy to use. So, good point! Thanks for sharing. Also the last point is interesting - for now you can only do 2 markets due to language limitations. But it is possible to add markets in the future. Chicke, I would definitely like to talk to you more since we work in a similar niche.
: Regarding the factors of success you pointed out, it seems that my business isn't dependent on any of those. And thanks also for sharing your observation that such companies rarely go into franchising.
Thanks, but I'm focusing on Europe for now, it's complicated enough for my current stage.
Greetings to everyone,