Ad Revenue · App Marketing

How do you know how much $ can win based on users number?

Mihai Lazar Founder & CEO - Soundwaves Tattoo Studio & App

October 15th, 2020

Hello everyone, ago 3 years I started a company based on an App & Services locally with this app, right now we have 40K users with no investment for ads, so it's all obtained organically.


Right now I've developed some powerful ideas and I'm preparing to found a few investors for our next steps with this app, but my problem is that I have revenue estimative on our products, but the app that I wanna make it's complex and can't figure out how I can estimate how much that app will make maybe at 1m users.


If there's somebody who has some time to speak a little about this, I would appreciate a lot.


*Our app didn't have in-app purchases yet, or premium versions.


Thanks and success everyone, have a good day.

Mohsen Dehghani Your Technical Cofounder, Full-stack Developer, Lawyer, Founder of dadhesab.ir

November 19th, 2020

probably you can launch the premium version for limited users and do testing. I own a freemium app and sth around 10-20 % of my users have paid

Paul Garcia marketing exec & business advisor

October 16th, 2020

You're right. You cannot predict future revenue accurately. No one can, because anything could happen. That's why you develop models. You say "under these conditions, this is expected to happen, because of this evidence." And you have multiple models: conservative, likely, and aspirational.


Today's results are NOT a predictor of tomorrow's results.