Product launch · Questions

How do you keep bias out of a survey?

Sumit Garg Having total experience of more than 5 years.

April 4th, 2017

We’re going to run a quick and dirty survey about a new product feature we launched. It should be about 10 straightforward questions. One thing we really want to avoid (and we’re not experts on) is biased surveys. We don’t want to unintentionally introduce any. What are some ways you can make sure your survey is unbiased so you get the most accurate results?