We recently launched a startup web app product in the email marketing industry to our limited internal audience and generated over 100 sales. Now, we're turning it into an automated web application.
Unfortunately, my technical partner and I are at a loss of what to do next! We have a great sales page that converts well (to the internal traffic we sent, and having been featured on ProductHunt.com), but we're not sure how to get traffic to it now. We've also written a couple of nice blog posts, each with lead magnets to grow our email list...and an autoresponder sequence to convert those folks into buyers.
Our big question, though, is how to drive traffic to the blog posts, sales page, etc.
In order to understand more so that you can give more focused advice, it may help to know our elevator pitch: The easiest way to improve your email click-through rates! Our product is an email marketing toolkit full of engaging graphic elements proven to create higher converting email campaigns.
We'd love to hear from you about a direction or strategy you feel we might take?