Naman, one approach is to understand your business model - that is, how are you generating value? Are you getting access to many users through your product (like whatsapp or instagram) and generating value by potential market access? Or do you have a working revenue model that gives you that can lead to profit? Or are you validating a product that you have a patent on, and gain value from the value of the patent? Where is the value. That should give you a good indication of your exit plans. You should definitely focus on this value that you plan to earn. Your plan and reality may differ during execution or after launch. But once you realize this value, your exit plan will be very clear to you. It may be a good idea to have an hypothesis of your exit plan in mind during early stages. But that can't be your focus.