How do I bridge the pre-revenue gap between qualitative insights garnered from potential app users via surveys, interviews, and focus groups on one hand and the quantitative measures necessary to satisfy the interests of investors looking to see hard data on the other? While the former is good for testing hypotheses and working through indicators for prototyping, iterating, and pivoting, I can envision investors wanting to see demonstrable data beyond potential users’ impressions, likes, and/or dislikes. I know each case is different, but as a general rule, are qualitative insights enough to pique the interests of investors? On the other end of the spectrum, aside from accumulating email addresses from potential users (as is often carried out through the landing-page approach) and aside from juxtaposing start-up intentions alongside industry reports indicating measures you think are attainable through your own development, how else can quantifiable data be utilized to demonstrate a convincing start-up idea? I understand that the work-experiences and qualifications of the start-up team are what investors are chiefly interested in at the seed stage, but viable data can’t hurt. I would just like to hear your ideas for ways to go about getting it.