I'm a marketing guy. I believe in the value of a marketing plan no matter how big, small, new, old a company is:
- Look outside your company: market trends, competitive landscape, size of the opportunity
- Look inside your company: positioning, unique value proposition, messaging platform, target market(s) / target audience, where to find the target audiences, financial projections, Strengths/Weaknesses/Opportunities/Threats analysis,
- Look behind you: how did you get where you are? What marketing / selling activities? How did they perform? What are your financials to-date?
- Look ahead of you: measurable objectives that roll up to support the overall corporate objectives, strategies/tactics to achieve those objectives, ongoing metrics analysis, optimize/revise...etc.
Now all that said, has anyone seen a simple roadmap that would lead an entrepreneur through this process with guidance and tips and questions along the way to help guide them? Simple example - one potential step might be trademarking your company name so there's a process: Google search, USPTO database search, use legal firm to do their preliminary search, do full search, file for trademark. Include general timeframes, tips about first usage, how to use TM and so on. That's just one example.
If you haven't seen one, would it be helpful to have something like that?
Reason I ask is that I've thought about creating something like that for years. Not as some kind of business but really has a side project. But don't know if there's already something out there. Could be simple and visual but interactive so for steps that are relevant to a particular business, such as the trademarking example above, you could get another level of detail.
Two of my favorite quotes that reinforce the importance of a plan:
"If you don't know where you are going, you might wind up somewhere else." Yogi Berra
"Most of us spend too much time on what is urgent and not enough time on what is important." Stephen Covey