Business Strategy · Digital Strategy

Have you done a MVP for MarTech ?

Venkatesa Madhan V Digital Growth Marketer, Failed at my first startup looking for fresh avenues, works @ ThoughtWorks

May 18th, 2018

The success of any business lies in understanding customers and pivoting a plan to orchestrate all the business efforts so the function can work seamlessly. In todays world we have plenty of opportunities and tools, however most business execution work in silos as marketing tech stack is never orchestrated. If anyone has done a MVP development for marketing tech stack for startups, products then question to them how they brought that idea to life.

Jenny Kwan Co-Founder and Technical Lead of Woodlamp Technologies

May 18th, 2018

This is nonsensical. When you are actively investigating product market fit, your business operations are constantly shifting. Why would you bother automating that? You don't. You wait until your processes are set. And when they are, there's many integrated vendors to choose from. "Integrated marketing tech stack for startups" is silly.

Venkatesa Madhan V Digital Growth Marketer, Failed at my first startup looking for fresh avenues, works @ ThoughtWorks

May 23rd, 2018

@alyssa I agree, however the loss we incur when we don't orchestrate is the problem i was asking about. an SME can make use of say platforms like zapier or segment to orchestrate the marketing efforts and see a complete visualization of whats happening around marketing / business investments. However things evolve and become complicated and its good to address that with an mvp isnt it? Also a lean stack which can help business to make right investments at the right time else we don't know the tools/products that are adding value to business, thats my opinion i might be wrong too, but looking for your suggestions/thoughts!

Venkatesa Madhan V Digital Growth Marketer, Failed at my first startup looking for fresh avenues, works @ ThoughtWorks

May 23rd, 2018

@Srini is this product focussing more on CRO? i am interested to take a look at it, is there a demo or high level view to see that?

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Srinivas Vedantam Founder - Narrate

May 18th, 2018

I am in the process of building the MVP for my MarTech startup Narrate


Can't say I know the answer but am open to discussing my experience so far.