Hi there, am sorry to break in here, but could not hold the temptation. My suggestion is to go in for marketing research rather than market research.
Have you ever wondered about the difference between Market Research and Marketing Research?The terms are often confusing because they are similar in nature.
They both are also an integral part of marketing, which means that they both occur before the sale of the product or service. Nevertheless, in technicality, market research is a subset of marketing research.
Market research is when you have narrowed down a specific "target, " and you are delving into the behaviour of that target. In other words, its research into a very narrow group of consumers. Market research is used to collect the information about the market, such as consumers’ needs, preferences, interests, market trends, latest fashion and so on.
Marketing Research has a much larger scope as it deals with conducting research about the product, as well as consumer preferences; whereas, market research just deals with collecting the information about the market.
To launch a successful business, it is highly imperative to advertise your services/products to the right group of people with the right message. The marketing strategy sets guidelines for actions your business will take to get its information out to your target customers. Before you spend big bucks on a campaign, you will need to make sure the approach is appropriate. This is known as marketing research. Market research should not be confused with marketing research, which is the scientific and objective study of the overall marketing process which involves collection, analysis, communication and utilization of information, so as to help the management in the process of decision making and also resolving marketing problems.
Though they have different purposes, both provide opportunities for asking questions, finding answers and using those answers to be a better marketer. Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused. They are both related to each other in great extent and are widely practiced.