Thanks all, so far for the responses (and I updated my question to add "please") :)
@gil - definitely dense -and helpful
@john - good for more detail on website launch (and general thoughts for all parts of thinking about marketing strategy in general)
@anthony - good resources for marketing tools
@christine Thanks for your thoughtful comments - especially "not all brands or products/services require the same marketing elements and tactics." Its exactly what I'm aware of and what I'm looking for is something that highlights as many components as can fit in a graphic (the entire menu), and then see which ones are relevant and will provide the most value for our needs and go from there (pick and choose what will serve us best).
@diane - very simple graphic, thanks. Trying to figure out where "website/presences" should fit since I don't see it there.