We continue talking to prospective customers and during those conversations they say things that represent the problem we are trying to solve, in their own terms, with the point of view of someone dealing with the issue directly.
When we hear those expressions we quickly tell our interviewees they just said something worth quoting. We ask them if it is OK to quote them and they agree.
We believe a quote is effective when the source is completely cited by full name, title and company. Such as:
Problem quote: "Never, never, never you will be fully prepared for what will happen in a restaurant" Jane Smith. Area Director. Big Rest Brand.
Solution quote: "I wish I had this tool when I begun my career, it'd have saved my millions of headaches" Joe Black. Regional Manager. Big Rest Franchise.
Do these quotes require authorization from brands?
Are these quotes different in legal and branding authorization? Meaning one is associated with the description of the problem, the other implies support of the product.
Are emails from Jane and Joe confirming they are OK with us quoting them enough to cover us from any potential C&D legal actions?
Will Jane or Joe get in trouble with their employers?