B2B · Marketing Strategy

B2B marketing, how can you best promote your business to companies?

Nadim Bradai CEO Buddy Marketing

November 24th, 2017

I find it difficult to reach out to businesses and entrepreneurs. Other then setting up a paid advertisement on some social media platform, what other options are there?

Nadim Bradai CEO Buddy Marketing

December 1st, 2017

Additional information about my company: Buddy marketing is a digital, global, nano-influencer platform that facilitates advertisement contracts between individuals and businesses on a large scale and in a low-threshold way.

Ashish Dalal Head Of Marketing & Engagement at Resolver India

November 24th, 2017

i think you should try email marketing and try to engage them indirectly. That would be the best option to promote your product/business.

Muhaimin Khan I am starting up! and very resourceful.

November 25th, 2017

Depends on what you want to do and who you are looking for.

1 things is you want to be looked like as someone who knows what they are selling and that you are adding value to their business.

My first bet would be start setting up a seminar and invite the mid management team of companies whom you would like to make your customer.

Show them value and see where it goes. Remember sometimes the big guys do not make the decision it is their team that makes it.

Curt Sahakian Attorney

November 24th, 2017

Depends. What is the product or service and what is the price point.

Leonardo Pacher Founder and CEO helping brands succeed online and internationalize the strategy to Europe/Americas

November 24th, 2017

I believe it Affiliate Marketing the only secure path. More than just SEO, PPC, SOCIAL MARKETING and Email marketing you will creating people that will take your brand further. So lets cut the boring talk and go to the action part.

What is Affiliate Marketing?

Affiliate marketing is nothing more than taking other people’s products and making some money from the sales you make.

In your case, you will be paying people to promote sell and reach new markets for you, and you will just pay when the sale is made. Here you can get more info www.pkey.pro/blog/

Malinda Katipearachchi Cofounder and CEO , Entrepreneur , Strategist

December 1st, 2017

You have to use events and contacts to build your business.

Paul Garcia marketing exec & business coach

December 2nd, 2017

Nadim, you're finding difficulty because your audience isn't hanging out where and thinking about your kind of product/service in the places and at the times you've been advertising.

Where do these people normally shop for what you're offering? When do they make decisions?

When you're B2B, social media is usually a pretty poor outlet for advertising, for many reasons. Mostly it's because when someone is using social media, it's not in a business mindset. Secondly because it's not a very trusted environment. I'm not saying that you can't use social media to reinforce a more productive direct advertising effort, but using it as the primary probably isn't going to be the right choice for most B2B companies.

It does depend a lot on what you're promoting as to what strategies make headway. Ask yourself what your competitors are doing and how well it is working for them, as a start. What other options are there? The options are limited only by your imagination, which today seems to need some inspiration.

Here are the basic three elements of persuading someone to make a purchase decision:

1) what is the personal benefit?

2) what is the dramatic difference?

3) what is the reason to believe?

If your advertising sucks because it doesn't answer these three questions and you're in the right place at the right time, you still won't get customers. If you're answering those questions but you're not in the right place at the right time, you might educate prospects, but again still won't win customers. These are all marketing skills to be developed.

If you want ideas on how to reach people, I recommend as a first book for you PURPLE COW by Seth Godin. Truly, there are limitless ways to imagine reaching out to prospective customers, but the first step is being informed on when and how they make purchase decisions.