Startups · Ideation

Are there tool to evaluate start-up ideas?

Richard Pridham Investor, President & CEO at Retina Labs

July 4th, 2015

Has anyone used or know of a tool or spreadsheet that can help evaluate and rank business ideas? Let's say you have 10 ideas and are not sure which one is the best. You would rank each one based on a series of weighted criteria. For example: market size/opportunity, competitor strength, level of differentiation, time to market, cost to build, monetization model, etc... The result would help the entrepreneur decide which one to go with.

Of course I can build this myself but why reinvent the wheel if such a tool exists.


Jason D Bulsa Search my name.

Last updated on July 17th, 2017

Test everything . post on and then add advisors in a related business from The test through targeted facebook ads. If you can complete all fields on ideator then post on jump to posting your project on a crowdfunding platform.

Bharathi Masilamani Software Development Manager at Amazon

July 4th, 2015

LeanCanvas should be a good tool to get off the ground. I have used it and it works great. The tool is no magic or a silver bullet to solve all issues, but at least gives a template to focus and follow through ideas in each area of importance in a startup.

I have heard that this canvas largely applies only to tech startup - i have used this in my tech startup and has helped me...but no datapoints on other verticals. 


Thomas Loarie "Bringing Entrepreneurs and Technology to Life" CEO and Chairman, Mentoring and Coaching of C-Level Executives

July 4th, 2015

Rayner's "Innovator's Manifesto" is a good place to start.

Tomas Fecko CTO at Mongoo and Librade

July 8th, 2015

I'm not sure if it's exactly what you need, but have a look at lean launch lab:

Dimitry Rotstein Founder at Miranor

July 4th, 2015

A few months ago I had exactly the same problem - to evaluate and compare 10 startup ideas - so I built a lean-canvas-like page for it, and it worked great:

Unlike canonical canvas, it allows you to see both short-term and long-term potential.
It may not provide mathematical evaluation (yet), but such evaluation would probably be largely arbitrary anyway - startup potential is still not exact science. But at least in my case it helped me filter out "bad" ideas with low potential, and of the few that survive, picking one isn't difficult - just go with the one you like to implement most.

Michael Brill Technology startup exec focused on AI-driven products

July 5th, 2015

Every time I've seen someone do this, they simply weight and scale things to the outcome that they want. Not saying it's a bad exercise, but if you're at the stage of evaluating 10 different ideas, then you probably don't understand enough about any of them to accurately score anything. In this case, I think the exercise is much more valuable than the outcome.

What might make it more valuable is to incorporate external perspective. Allow 10 people to spend 30-60 minutes scoring a half-dozen attributes (and commenting as appropriate) for your 10 projects and my guess is you'll learn a ton. 

Ralf-Rainer von Albedyhll Serial entrepreneur with a passion for startups

July 4th, 2015

We have developed a system called CanInvest which does exactly what you are describing. In this case the objective was to reshape the startup funding process and to bring it into the 21st. Century. I attended lots of pitching events and noted that typically there were no immediate results which - as an entrepreneur I found frustrating. My reasoning was that IF investors had all pertinent information available to them including due diligence - they should be in a position to evaluate an opportunity on the spot and get off the pot, so to speak.

Using the system the investor would score each opportunity based on the criteria you describe such as team etc. in order to see immediately how every opportunity stacked. If this is something you want to check out you can contact me at

Nathan Beckord

July 5th, 2015

We have a lightweight tool within called "Idea Validation" that is good as a first pass at getting feedback on and ranking new ideas. Check it out (it's free).

Richard Pridham Investor, President & CEO at Retina Labs

July 5th, 2015

Dimitry: I looked at your canvas sheet. Looks good. But one thing I don't see is the ability to weight and score. Burt this is a good starting point.

Nathan: I'll check out your tool.

Ralf-Rainer: Where can I see your CanInvest tool?

If a new tool is needed, I'm happy to form a small task force and build it. We'd share it with the FD community.

Hector Torres Chairman and CEO at Onko Solutions, LLC

July 5th, 2015

We use a metodology that includes a nice tool with charts and a full comparative report. What I like the most about this solution is that you can change the objectives and criteria depending on the attributes you want to prioritize. Very flexible and easy to use. I'll be happy to show you some of the evaluations we've done. The name is ProGrid and we're developing a portal to help Entrepeneurs using this tools and others.