I am researching for a marketing/PR book chapter i'm writing on ... relating to social entrepreneurship and how best to approach it these days.
Looking to better understand more up to date practices, companies 'telling the story right'.. and better yet, not telling many 'stories' (half-truths or 'spin') at all.
Do you know any great cases or examples to highlight, as best or emerging best practice?
Thanks,
Hubert