Go to market strategy · Idea validation

Any Go-To-Market Strategy courses (free or paid?)

Lisa Falcone Rock Star Marketer available for company poised for growth

January 27th, 2016

I am trying to learn more about the go-to-market planning process.

What are some of the best resources to really dive deep into this area?

Thank you.


Tyson Hartnett

January 27th, 2016

Youtube is great but also just learn by doing.  Try it then change and improve as you start

James Szeto Principal Consultant at Firehorse Solutions

January 27th, 2016

Try Youtube for a crash course...

How to Create a Go To Market Sales Strategy

Go-To-Market Strategy Template

Harvard i-lab | Startup Secrets: Go to Market Strategies

Archie Hicklin Technical Marketer at Camkix

January 27th, 2016

If traffic and acquisition is your MO, Noah Kagan has a fantastic course called Traffic1M. Here's the lesson archive http://archive.aweber.com/awlist3938620

Lucie Newcomb Global Marketing & Business Development Leader | Founder| Strategist | Board Member | Advisor | Trainer | Diplopreneur

January 27th, 2016

Although there are some decent book sections, Marketing Strategy of all kinds, like many other disciplines, is largely an apprenticeship endeavor; being mentored by someone on the job is best. That said, there are books that can give you an incisive slice of insight, such as Positioning: The Battle for Your Mind, by Ries and Trout. Great luck!

Steve Austin Consultant at Launch Pad, Co-founder of PowerGo Inc, Biz Dev, Strategy, Product Launch, International business

January 28th, 2016

Hi Lisa, I coach go to market at an accelerator in SF, (founders space). Past VP Sales & Mkting many years in high tech. Domestic and global. Happy to talk with you in the next week if you like. Good job at bedrock! You have the basics down. Lets talk about where you are taking this! Regards, Steve Austin