I'm specifically wondering about how best to market a new mental wellness app.
I understand that companies can get an enterprise agreement with apple to give apps to their employees without going through the apple store and that there are 3rd party stores emerging. Could this case be applied to therapists under an enterprise license who can then make app available to their patients.
With close to 2 million apps in each of the main app stores how do new apps get found in such a crowded environment? Additionally is the 30% commission worth it? Recent data suggests that the vast majority of apps produce revenue below the poverty line or less than $500/month.
Is it possible to have a two prong channel strategy where some customers access the app (free with in app purchases) through the app store while other customers get access to the app through other channels.
How are other apps getting the awareness and adoption to be successful with these terms and conditions from Apple?
Apple takes 30% of every purchase; Does the business model support this commission rate? Or can it negotiate a lower rate (15%) like Netflix and Hulu are rumored to have done?Apple does not automatically provide customer data; customers have to opt in to provide their personal information to app/game publisher. (Is this changing?) Apple's iAP policy specifically prohibit purchasing content, functionality, or services in an app with a mechanism different than Apple's iAP (section 11.2 in Apple's iOS Review Guidelines). However, section 11.3 in Apple's iOS prohibit the use of iAP to purchase physical or digital goods and services used outside the app. Will the Parent interface function inside the smart play app or outside? Apps may only use auto-renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage), and media Apps (video, audio, voice), or the App will be rejected. There’s no way for developers to offer an “Unsubscribe” button, and the actual App Store subscription management page is buried where few customers ever think to look. developers can’t cancel their subscriptions - only the customers can. (True in 2013, STILL TRUE?)Apple TOS states that automatic subscription renewals would stop if a publisher raised its price, ex recent VAT increase.